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Retaining Advertising Accounts

Retaining Advertising Accounts

To retain an advertising account which has taken so much effort to win, an agency must make conscious effort to offer dedicated creative services to the client. Service is the name of the game agency should never tire of giving to its clients at all times. In this regard let’s look at the following guidelines.

1. Contact meeting with client should be regular and agency [Read more…]

Human Resources Development

Human Resources Development

The recruitment of staff for an advertising agency presents the organization with one of its biggest challenges. While some agencies prefer to attract trained and experienced people from other agencies, others recruit fresh people who they train in the agency’s best tradition.

The recruitment process varies from one agency to another. [Read more…]

Structure and Organization of an Agency

Structure and Organization of an Agency

There are some difficulty precisely defining department and personnel in advertising agencies. Not only is the function and form of various staff titles constantly changing from one agency to another, but even the man behind the title is changing constantly too.

Distinctions are extremely blurred often quite intentionally depending on the size, need and orientation of the leadership of the agency. [Read more…]

Organization and Management

Organization and Management

Big budget advertising is a relative new industry. The developed commercial economy that supports advertising on a large scale was only established in most Western countries in the 19th century. The advertiser of that period had little need for agents.

The publisher of magazines and newspapers, however, often found it difficult to sell space in their pages to advertisers and therefore began to commission brokers to go out and sell advertising space. [Read more…]

Advertising in the Marketing Mix

Advertising in the Marketing Mix

Basically, marketing is the business process of managing the flow of goods, services or processes form the producer to the user or customer, involving assessment of sales of the product, etc, and responsibility for its promotion, distribution and development (The Chambers Dictionary, 1999). Implicit in this definition is that marketing involves the offer of goods, [Read more…]

Function of Advertising

Function of Advertising

The main task of advertising is to establish awareness, create favorable attitude towards the idea, product or service and stimulate demand for it among potential consumers, thereby providing the most suitable environment to effect sales. This task has been identified as the five basic roles of advertising, coded “AODCA” that is to, [Read more…]

Types of Advertising

Types of Advertising

Most advertising is designed to promote the patronage of a particular brand of product or service thereby creating brand images and symbolic appeals. This is particularly beneficial for organizations selling products and services that are difficult to differentiate on functional attributes. Some advertisements are however, intended to promote an idea or influence behavior such as encouraging people to avoid the illegal use of drugs, [Read more…]

Advertising in Nigeria

Advertising in Nigeria

Advertising in a communication tool of marketing, public relations, promotional management, social and political mobilization. It is a form of commercial mass communication designed to promote the sale of a product or service, an institution, organization, or candidate for political office. It is the primary source of revenue for the mass media in a free market economy. [Read more…]

System Testing, Integration and Change Over Procedure For ATM Banking

System Testing, Integration and Change Over Procedure For ATM Banking

SYSTEM TESTING
System Testing
The modules tested include the module discussed earlier in the previous chapters. Each of these modules was tested with some test data. After each debugging stage, the module would be integrated into the main system. [Read more…]

ATM Banking Technology In Nigeria: Literature Review

ATM Banking Technology In Nigeria: Literature Review

OVERVIEW

This chapter present a theoretical framework for the entire study. A review of related literature we considered relevant to simulating a voice aided ATM system. This chapter will cover the history of the conventional ATM and a voice aided ATM. It shall also tell the benefits of ATM to banks, government, society, customers, cardholders and economy [Read more…]

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